MAGNETIC
Retaining today's Promiscuous Customer
Exercise: "The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn" ~ Alvin Toffler
Exercise: Same, but different
Case Study: "Success is a lousy teacher; it seduces smart people into thinking they can't lose"
Strategic thinking: Focusing solely on the tree, forgetting the forest
Workshop: Lessons from trailblazing disruptors and what they mean to you
We don't learn from experience. Here's why you should.
It's in the chromosomes. It's who, not what they are.
Hope is not a strategy
In the footsteps of the evolving customer and why it's business "as usual" won't work in the 21st C
The further behind you look, the further ahead you see
Numbers don't lie: Why might is right in the 21stC
Case Study: Disruptors are not just another competitor
Interrogating your 'factory settings': Calibrating for pivoting
Self - destruct: "If you don't cannibalize yourself, someone else will."- Steve Jobs. (He cannibalized the cash-minting iPod for the iPhone before someone else did, and set Apple on the path to runaway success)
Visual: So what does this all mean?
Bringing back the love: Guided calibration.. "Innovation is not just another app." - Prof. Patrick Ngugi (CBK Governor)